silhouette of tree near body of water during golden hour

Crisis Deep Dive: Seeing A Business Opportunity During “Obscure” Times

Should businesses long for the days of normal, or rather adapt and find in this new virtual reality a place to grow? It is the matter of putting marketing knowledge and managerial skills to make virtual commerce work and generate not less cash than from in-store sales. Each crisis sends us a signal that we have to re-think the given and move forward to build a more stable future.