Delivering a message to the audience in the web is a task that requires creativity. The copywriter has to be creative in word choice, grammatical structure, and additional components of the posts. Words do help to the reader to understand the delivered message, but the effect of the written post can be reinforced by visual materials. A copy for web can be well complemented by an image. The last is to strongly correlate with the text. Placing purely decorative, not-related to the essence of the text image may seem simpler, but it is the solution that will not bring a positive end effect.